AiB consulted a fabless semiconductor company located in College Station to help them discover new market opportunities. AiB did research to discover the companies’ competitive advantage and in a largely saturated market and helped them discover target markets based off of this. AiB presented the company with a coherent marketing and branding plan to capture their target market and included schedules of how and when to implement these changes.

A local wine company consulted AiB to learn about their customers, social media marketing, and to perform a SWOT analysis of the company. AiB began by doing research on the customers – studying their wine preferences based on factors such as age, race, and gender. After identifying the customers, AiB researched social media marketing that would apply to these customers and that other similar companies use. Finally, AiB performed a SWOT analysis and used all of their research to advise the company how to best move forward in social media marketing.

A home pet care service asked AiB to help them discover the market opportunity in the Highland Park/University Park neighborhoods of Dallas, Texas. AiB researched the demographics of the area and compared that to the target market of the company. After learning about the market, AiB completed an entire business model including pricing recommendations and barriers to entry to aid this company in their decision of whether to enter this market.

A large marketer of automotive products reached out to AiB Consulting to perform a market price comparison of brakes, batteries, alternators, shocks, and starters as well as the profitability of each type. AiB Consulting surveyed both local and large chain automotive shops in over 15 cities in order to find the average labor per hour and labor cost by installation type. After collecting data from over 650 companies, AiB prepared a cohesive report detailing the average profitability on each product type as well as the labor associated with it.